For communities that inform, mobilize and act...
Training, information and mobilization of communities as well as constructive dialogue are based on social communication that is both relevant and effective. Relevant social communication requires several skills: assessing situations, identifying problems, bringing out individual and collective needs, defining a shared vision of a better future and formulating messages that will best promote changes in attitude and behavior to overcome difficulties or dangers. Effective social communication requires knowing how to identify the most appropriate vectors of information, in particular the media and opinion leaders, to create opportunities for questioning and spaces for dialogue, whether in the private sphere or on the stage. social.
Capacity building and technical support for partners
The ability to act requires knowledge and skills. The NGO RAES believes it is useful to put its expertise in capacity building through the production of tools and training materials as well as the facilitation of training and knowledge sharing sessions. Through innovative approaches RAES, supports local actors to identify within their communities the priorities and issues around which to act for their well-being.
Opening and animation of spaces for debate
Change implies a dialogue between the different actors of the community in frameworks where ideas and contradictions are debated to reach a consensus and move towards harmonious change. With the democratization of the media and the accessibility of the Internet, the NGO RAES exploits their potential and forms alliances with the media or leads discussions on digital platforms to stimulate debate and facilitate speaking out.
OUR PRINCIPLES OF ACTION
RAES develops its approach to social communication based on certain principles of action inspired by good practices identified over the past 30 years.
observe and understand
To recognize the necessary steps that motivate a change in attitude or behavior
Involve and mobilize stakeholders
To facilitate the recognition and appropriation of messages, in particular via opinion relays
Promote awareness and information
To collectively construct appropriate, legitimate, honest, understandable, credible and convincing messages
Free speech and stimulate debate
To create an enabling environment towards harmonious social change.
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