For communities that inform, mobilize and act...

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RAES is a Senegalese NGO that works with the populations of Africa to face major social challenges. For this, the NGO RAES creates or relies on innovative strategies for behavior change in Africa and acts as a hub for connecting international partners and programs, the media and local civil societies. The NGO RAES trains, supports and accompanies local actors and communities to have access to information and to implement solutions adapted to their problems.

Our expertise

Social communication

Training, information and mobilization of communities as well as constructive dialogue are based on social communication that is both relevant and effective. Relevant social communication requires several skills: assessing situations, identifying problems, bringing out individual and collective needs, defining a shared vision of a better future and formulating messages that will best promote changes in attitude and behavior to overcome difficulties or dangers. Effective social communication requires knowing how to identify the most appropriate vectors of information, in particular the media and opinion leaders, to create opportunities for questioning and spaces for dialogue, whether in the private sphere or on the stage. social.

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Capacity building and technical support for partners

The ability to act requires knowledge and skills. The NGO RAES believes it is useful to put its expertise in capacity building through the production of tools and training materials as well as the facilitation of training and knowledge sharing sessions. Through innovative approaches RAES, supports local actors to identify within their communities the priorities and issues around which to act for their well-being.

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Opening and animation of spaces for debate

Change implies a dialogue between the different actors of the community in frameworks where ideas and contradictions are debated to reach a consensus and move towards harmonious change. With the democratization of the media and the accessibility of the Internet, the NGO RAES exploits their potential and forms alliances with the media or leads discussions on digital platforms to stimulate debate and facilitate speaking out.

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OUR PRINCIPLES OF ACTION

RAES develops its approach to social communication based on certain principles of action inspired by good practices identified over the past 30 years.

ObserverComprendre

observe and understand

To recognize the necessary steps that motivate a change in attitude or behavior

ImpliquerMobiliser

Involve and mobilize stakeholders

To facilitate the recognition and appropriation of messages, in particular via opinion relays

FavoriserPriseDeConscience

Promote awareness and information

To collectively construct appropriate, legitimate, honest, understandable, credible and convincing messages

LibererLaParole

Free speech and stimulate debate

To create an enabling environment towards harmonious social change.

OUR ACHIEVEMENTS

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NEWS

3 good news about the WARA series

After a first season acclaimed by critics and viewers in Africa and around the world, many were those

Basketball, a vehicle for social cohesion and the fight against

The Basketball Africa League, the French Development Agency and Alley-Oop Africa held a press conference this Wednesday to

Reproductive health: The Ratanga Club Burkina Faso

The community activities of the "Ratanga Club Burkina Faso" network were officially launched this Thursday, January 7, 2021

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TESTIMONIALS

Nathalie LAM

Nathalie LAM

COTECH of the French Muskoka Fund

The United Nations agencies (WHO, UN WOMEN, UNICEF and UNFPA), partners of the French Muskoka Fund, have long been convinced of the effectiveness of education through entertainment. After 4 years, we can speak of a great collaboration between the agencies and the RAES, respecting our mutual interests and our respective cultures: the agencies define the thematic axes, the key messages and validate the final scripts. The NGO RAES, for its part, develops the characters and situations with the authors, in connection with the themes and distills the information, while ensuring the right mix of intrigue, entertainment, awareness and prevention content...
Awa DIASSY

Awa DIASSY

Departmental Coordinator of the Young Girls Leaders Clubs and Peer Educator at the Teenage Counseling Center in Kolda, SENEGAL

The NGO RAES has improved my quality of animation in the field through the educational talks by the use of boxes and thematic sheets, which allow us to involve the public very easily, but also to make the participants speak to give their opinions on the topic. And also, this box or this program allowed me (me personally) to have even more knowledge on reproductive health, but also allowed me to better animate my activities, to speak better in front of the public which whatever the age, but also to discuss easily with our parents, with our predecessors, with our big neighborhood; because it's a program that first strengthens communication, that pushes us to communicate well, to be able to communicate with the community.
Aurélie Gal-Régniez

Aurelie Gal-Regniez

Executive Director - EQUIPOP

Equipop and the NGO RAES are both guided by the desire to work with, in particular with young people, as well as by the ambition to carry out tailor-made actions, adapting as accurately as possible to the different contexts in which we let's intervene. Our organizations are very complementary in their identity and their know-how: we share a vision, convictions, values, and we believe in the power of communication and that of collective action. Furthermore, we belong to the same community, the Alliance Droits et Santé network, within which we share our knowledge and collaborate with other associations in West Africa.​

Our partners

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