Empowering Communities
to Know,
Engage,
and Act!

RAES is a Senegalese NGO
dedicated to working with communities
across Africa to address significant
social challenges. As a result, RAES
designs and/or utilizes innovative strategies
to promote behaviour change in Africa.
Moreover, it serves as a bridge between
international partners and programs, the media,
and local civil society organizations. Additionally,
the organization provides training, support,
and assistance to local actors and communities
to access information and implement solutions
that are pertinent to their specific issues.

Our expertise

Social communication

Training, informing, and mobilizing communities, as well as fostering constructive dialogue, rely on social communication that is both relevant and effective. Relevant social communication requires multiple skills: assessing situations, identifying problems, uncovering individual and collective needs, defining a shared vision of a better future, and crafting messages that will best encourage changes in attitudes and behaviors to overcome challenges or dangers. Effective social communication requires the ability to identify the most suitable channels of information, including media and opinion leaders, to create opportunities for reflection and spaces for dialogue, whether in the private sphere or in the social arena.

Capacity building and technical support for partners

The ability to act requires knowledge and skills. RAES NGO believes it is important to share its expertise in capacity building through the production of tools and training materials, as well as facilitating training and knowledge-sharing sessions. Through innovative approaches, RAES supports local actors in identifying within their communities the priorities and challenges to address for their well-being.

Opening and facilitating debate spaces

Change requires dialogue among the different actors in the community within spaces where ideas and contradictions are debated to reach a consensus and move toward harmonious change. With the democratization of media and the accessibility of the internet, RAES NGO harnesses their potential and forms alliances with media outlets or facilitates discussions on digital platforms to stimulate debate and encourage open dialogue.

OUR PRINCIPLES OF ACTION

RAES develops its approach to social communication based on certain principles of action inspired by best practices observed over the past 30 years.

Observe and understand

To recognize the necessary steps that motivate a change in attitude or behavior

Involve and mobilize stakeholders

To facilitate the recognition and ownership of messages, particularly through opinion leaders.

Promote awareness and information

To collectively build messages that are appropriate, legitimate, honest, understandable, credible, and persuasive.

Free up speech and stimulate debate

To create a favorable environment for harmonious social change.

OUR ACHIEVEMENTS

WHAT IF WE TALKED ABOUT IT

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Empowering Communities
to Know,
Engage,
and Act!