C’est la vie

That's life ! is a 360° communication initiative that aims to contribute to the empowerment of young girls aged 13 to 25, as well as women over 25, on sexual and reproductive rights and health. Formulated around the eponymous television series and combined with a relevant combination of media, non-media, digital and community strategies, the project aims to disseminate scientifically accurate and culturally appropriate information to a wide audience, to stimulate personal reflection and collective debates on social norms and encourage the adoption of safer behaviors in terms of sexual and reproductive health and rights, maternal and child health, and gender-based violence. The project deploys in 9 West African countries, methods and tools for education through entertainment using mass media (TV, radio, web) and targeted community actions via the Ratanga Club and partners project premises.